When you decide on a promising money making idea and want to run with it, what comes next! The idea needs to be developed, if it is an invention. But you must also have an idea for how to market your idea to make money with it. Many a great ideas sit on drawing boards waiting to be protected with a patent, while you could be just selling it and making money. There are methods you can use to prove you came up with the idea first, if someone steps in to steal it from you. It is up to you to decide if protecting with a patent is worth more money than just selling the thing. Then when people steal it, which they usually will if your idea is a good one, you have to decide if paying lawyers is worth the money to stop them. Sometimes, just a cleverly written letter is enough to stop someone from stealing your idea.
Don't let yourself be so fearful of theft that you don't put your product before the public. It is usually the successful products that people steal, not the undeveloped products. If you don't put it out there, what's the use?
So now you have developed your product and have set up the manufacturing process. Is there a need for your product? How can you let people know the product is out there?
A news release is a good way to introduce your product. You'll have to think of some catchy ways to interest editors in your story. A good photo or something funny. Pretty girls or little children might catch their interest. Editors receive tons of cooking recipes each day but not many product news releases. Try to catch their personal interests and write your news release creatively. Say you are a bright new green man who worked years...or you have discovered something that has perplexed mankind for centuries. How would you break the news about the Hula Hoop. Any interesting angle will do. There is a form that is expected with news releases, so look that up on the Internet.
Speaking of the Hula Hoop, when that product first came out, we had contests in our school with prizes for the best Hula Hoop performers. Wow! That brought people out of the woodwork! Everyone in my school had to own one and we practiced on it everyday!
Your product might be of interest to specialty magazines, so write articles with photos and send them to magazines. Writer's Market will give you tips on how to get published in magazines. Hire a writer if you need the help. One article could make your business, so it is worth the effort!
Paid advertising works. An advertising agency with a good reputation will help you with that. You can waste a lot of money on advertising so choose carefully.
A staff of salesmen can go door to door or make phone calls. It is according to what you are selling, whether this is the most economical way to sell your product.
The message is: the idea and the product development is just the first step. You need a plan for how you are going to get your product before the public and sell it for profit.
Don't let yourself be so fearful of theft that you don't put your product before the public. It is usually the successful products that people steal, not the undeveloped products. If you don't put it out there, what's the use?
So now you have developed your product and have set up the manufacturing process. Is there a need for your product? How can you let people know the product is out there?
A news release is a good way to introduce your product. You'll have to think of some catchy ways to interest editors in your story. A good photo or something funny. Pretty girls or little children might catch their interest. Editors receive tons of cooking recipes each day but not many product news releases. Try to catch their personal interests and write your news release creatively. Say you are a bright new green man who worked years...or you have discovered something that has perplexed mankind for centuries. How would you break the news about the Hula Hoop. Any interesting angle will do. There is a form that is expected with news releases, so look that up on the Internet.
Speaking of the Hula Hoop, when that product first came out, we had contests in our school with prizes for the best Hula Hoop performers. Wow! That brought people out of the woodwork! Everyone in my school had to own one and we practiced on it everyday!
Your product might be of interest to specialty magazines, so write articles with photos and send them to magazines. Writer's Market will give you tips on how to get published in magazines. Hire a writer if you need the help. One article could make your business, so it is worth the effort!
Paid advertising works. An advertising agency with a good reputation will help you with that. You can waste a lot of money on advertising so choose carefully.
A staff of salesmen can go door to door or make phone calls. It is according to what you are selling, whether this is the most economical way to sell your product.
The message is: the idea and the product development is just the first step. You need a plan for how you are going to get your product before the public and sell it for profit.
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